Maxx Group is a fashion retailer based in Pristina, Kosovo which boasts a considerable presence in the regional e-commerce market. Their notoriety began to skyrocket as early as 2001 when they became the first authorized seller of the world renowned brand “Diesel” in Kosovo. Since then, they have managed to bolster their reputation by integrating other popular brands such as “Jack and Jones” and “Hugo Boss” in their collection. Kotoch was tasked with designing Maxx Group’s mobile and web applications and is also working day by day with their marketing department to enhance the brand’s virtual presence even more.